River Plate players deliver shirts to fans at their homes
River Plate players surprised fans at their doorstep by personally delivering jerseys purchased at the club shop, in an unusual promotional strategy.
Colombian Teofilo Gutierrez left a River fan speechless when he hand-delivered a jersey together with youngster Lucas Boye.
The scene was repeated at the doorsteps of a few privileged fans of the Beunos Aires club. The club is doing this promotion for the re-launch of the River Online Store.
Popular striker Fernando Cavenaghi was another star of the club that helped with the campaign.
The campaign, under the slogan "from the monumental to your home, wherever you are," was a success, at least on the social networks where video of this circulated like hotcakes on Tuesday.
This first round of surprise deliveries took place in homes of buyers around the Monumental stadium in Buenos Aires, although the shop will make deliveries nationwide.
The club did not say whether the campaign will be repeated.
Text and photo: AFP